The Bestseller Blueprint Get the Playbook — $27
From 10 years inside Hay House, plus years of 1:1 author coaching

You wrote the book.
Nobody taught you how to sell it.

Tips I learned from 10 years inside Hay House with authors like Wayne Dyer, Louise Hay, and Doreen Virtue. Not a corporate playbook — just what works, including for one first-time author who sold over 30,000 copies.

By Kate Yen — a working launch kit, not fluff.

Get the 9-Step Playbook — $27

Instant PDF download 

Discover what actually works.

10
years inside Hay House, the world's biggest self-help publisher
Dozens
Authors launched to #1 Amazon bestsellers
Millions
of books sold on shelves worldwide

These aren't theories. It's what I watched work at Hay House, and what I've since used to help authors sell books one-on-one — including one first-time author who sold over 30,000 copies of their debut.

Myth vs. Reality

What most authors believe about selling books — and what's really true.

The myth

  • A great book sells itself.
  • Post about it and readers will come.
  • The publisher handles marketing.
  • Cold DMs to influencers get ignored.

The reality

  • The best manuscripts die in obscurity without a launch plan.
  • Random posting gets ~30 sales, not 10,000.
  • Even top publishers expect the author to drive demand.
  • The right swipe copy gets a yes — and gets your book into their hands.

The difference between an unread draft and a bestseller is a system.

What's inside the 9-Step Playbook

Nine steps that helped turn unknown authors into household names.

01

Before anyone reads a word

The groundwork that decides whether your book gets picked up at all.

02

Building demand early

What to do before the book even exists.

03

Making strangers care

The difference between scrolling past and stopping to look.

04

Your first readers

Getting the right people talking before launch day.

05

Timing it right

Why the same launch can flop or fly depending on when you run it.

06

Getting others to talk about it

The exact swipe copy to message influencers and get them to promote your book.

07

Launch week itself

What actually moves the needle while it counts most.

08

Turning readers into fans

So they're first in line for your next book too.

09

Keeping sales alive

Long after the launch buzz fades.

Get the 9-Step Playbook — $27

Instant PDF download · 60-day money-back guarantee

What you actually get

Not a pep talk. A working launch kit.

Everything you need to run a real launch — the same tools we used behind the curtain, now in your hands.

  • A downloadable PDF of 9 actionable stepsClear, ordered, and ready to act on.
  • Worksheets & launch checklistNothing slips through the cracks on launch week.
  • Exact influencer outreach scriptsCopy-paste swipe copy to message influencers, podcasters, and reviewers so they actually say yes and promote your book.
  • A 6 month launch calendarKnow exactly what to do, and when to do it.

Is this you?

Who this playbook is made for

This is for you if…

  • You're still writing, about to publish, or already published and stuck at low sales.
  • You're self-published or traditionally published.
  • You write fiction or non-fiction.

This is not for you if…

  • You're looking for a magic button that sells the book for you.
  • You're unwilling to do a real launch.
The last chapter is yours to write

Launch it like a bestseller.

The same 9 steps behind names in every bookstore, plus the exact swipe copy to get influencers to promote your book, now yours for the price of a hardcover.

Get the 9-Step Playbook — $27

 instant download

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